Mialisia Scam? Or a genuine opportunity?

Posted by on May 20, 2013 | 0 comments

Mialisia Scam? Or a genuine opportunity?

Since I’ve been with this company since the very beginning, I can shed some light on the question, “Is Mialisia Jewelry a genuine business opportunity?”.  Mialisia didn’t start as a direct sales company. It started as Bling Time Accessories when it’s founder, Annelise Brown, a stay-at-home mom of four boys, had an inspired idea on how to make jewelry different. She was tired of her drawer full of jewelry she never wore and wanted a single piece of jewelry that she could make work for every outfit. She researched her idea and found that no one else was doing it, so she forged ahead. Over two years they sold $1 million dollars out of their basement in Iowa at craft shows, online and in small mom-and-pop stores across the country.


Annelise Brown, Mialisia CEO and Co-founder

At her first show, a friend invited her to come and share a booth, so she brought her new idea and she just about sold out. I mean these women bought practically every piece she had. She came home with almost no jewelry and $2,000. Sean, her husband, knew she had something and said, “Let’s do more shows.” Over the next two years, Annelise was traveling all over the country doing shows. The eventually got in 40 different stores, had a few kiosks and had learned a few things. The jewelry did well when someone was demonstrating it and could show women how to use it.

They let one lady host a home show with them, just sent the jewelry and nothing else. She did $2,000 at that first show, impressive when you consider Bling Time sold for $15 a piece. Mialisia is a whole other ball game. Like most things, over time Annelise has improved the design and the quality. Mialisia represents her brilliant idea in its best form to date.

At their best show, the Iowa State Fair, they did $45,000. They were discussing on where to take it next. They knew home parties were a good idea, but had no idea on how to do that. That’s when they found themselves at a wedding for a good friend in Oregon. They almost didn’t go, but felt like they should and borrowed money from Sean’s dad to do so. At that wedding, they found themselves discussing this “how to move forward” dilemma at a table with the groom’s brother. He told them that he in fact knew exactly how to build a home party business and that he’d love to fly them out on Monday to UT to meet with all his partners.

They did and 48 hours later, they had a verbal agreement to create Mialisia. Sean, who had been up for a promotion in his job as an executive at Bank of America, called his boss to tell him he would not be moving to Kansas City to take a promotion and instead was moving to Utah to help his wife start a jewelry business. Sean’s pretty sure his boss still doesn’t believe him.

Is Mialisia a scam? No. It is not. It is a genuine opportunity and one I am enormously excited about. I’m so proud of Sean and Annelise that I literally cannot stop talking about it. I even get a little giddy when I talk to Anno now, which I realize is absurd. I was a bridesmaid at her wedding and I’ve known her for years. I’ve vacationed with them and well, we’re family. It’s just kind of awesome.


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